Daniel Zittel leads Sales and Business Innovation for the Defence business at Mercedes-Benz Special Trucks (MBS), which operates mainly through a Direct Sales model.
He joined Daimler in 2004 and has held various roles in Sales & Marketing for MercedesBenz Trucks across Europe and China. His career includes assignments in Luxembourg, Stuttgart, Hamburg, and Berlin, where he led Used Trucks for six years before taking over
New Truck Sales Germany.
In 2022, Daniel became CEO of Daimler Trucks & Buses (China) Ltd., managing the Mercedes-Benz Trucks import business and integrating it into the joint venture BFDA.
At the end of 2024, he returned to Germany to lead the growing Defence business of Daimler Truck before assuming his current role as Director and Chief Sales Officer for Daimler Truck Defence & Mercedes-Benz Special Trucks.